Notes from Eliana

Café Coffee Day sees big business in Austria, Germany in Yahoo News

elianamoutinho — Thu, 16 Nov 2006 17:44:17 +0000

Café Coffee Day sees big business in Austria, Germany

By IANS
Monday November 6, 07:37 AM
New Delhi, Nov 6 (IANS) Café Coffee Day, India’s largest coffee café chain, has opened its second outlet in Vienna and plans to open more in Austria soon as it finds the market there has a great potential for growth.
Café Coffee Day entered the overseas market with its first cafe in Vienna in November 2005. It recently opened the second 3,000- square-foot café in Vienna’s Gastronomie und Kaffeehandels area near the University of Vienna.
‘We are planning to open more outlets in and around Vienna and, by establishing ourselves in Austria, we plan to enter the German coffee market, which is a very mature market where the per capita consumption of coffee is very high; so it makes commercial sense for us to do business there,’ Café Coffee Day director Naresh Malhotra told IANS in an interview.
‘The success of our first outlet has let us understand the market and now we are looking at multiple sites; we are on a constant lookout for every potential opportunity,’ said head of marketing Sudipta Sengupta.
Arvind Singhal, chairman of Technopak Advisors, a Gurgaon-based global retail consultancy firm, said: ‘Competition in the Austrian- or German-speaking countries is relatively low, but it’s a very big market. And being in Austria helps us in logistics and supply chain management as it serves as a gateway to a broader German market.’
Vienna, the capital and Austria’s largest city with a population of about 1.6 million, is famous for its traditional and majestic coffee houses and it is often said that ‘coffee comes with a glass of water’ in Vienna.
Café Coffee Day, part of the Amalgamated Bean Trading Company, has done an investment of Rs.8 million ($178,690) on each of the cafés in Vienna which are set up as lounges offering some lip-smacking snacks and also meals with a cuppa coffee.
Some popular Indian dishes like keema pau and chicken chettinad are also served in the cafés.
However, Malhotra says, ‘We are projecting ourselves in the Austrian market as an international global brand and not as an Indian brand. And our differentiating factor is that we have employed for service a young team that has been hired locally.’
‘People don’t really differentiate us - you are either good or you are not, that’s what matters,’ adds Sengupta.
‘India is not a coffee-drinking country and this strategy is important from the consumer’s point of view to give an impression of a distinct global brand,’ added Singhal.
Is it that the coffee chain is venturing into the overseas market because the business is booming in India?
‘Yes of course, we are now planning to expand to 500 outlets by June 2007 investing around Rs.3 million (approx $67,000) per café and Rs.6 million (approx $134,000) on café lounges. We are also the largest in eastern India. So we are doing pretty good,’ adds Malhotra.
‘That may be one side of the story, however, we cannot ignore the other side as well, that the revenue of these coffee chains still comes from 20-30 big cities,’ emphasised Singhal of Technopak.
He added: ‘The very reason why they are looking out of the country may be because they have realised that the market has reached saturation here.’

Campanha Millennium BCP

elianamoutinho — Thu, 16 Nov 2006 15:58:26 +0000

É este o título de uma notícia publicada, hoje, no Portugal Diário. Aconselho a quem poder / tiver oportunidade de lá ir e ler a notícia.

"Palavrão escondido em anúncio de TV e rádio" in Portugal Diário

MKT

elianamoutinho — Thu, 26 Oct 2006 10:04:07 +0000

Aqui vai mais um link que julgo interessante.

Trabalho

elianamoutinho — Wed, 25 Oct 2006 16:56:19 +0000

No decorrer da minha pesquisa para o trabalho de LAE, encontrei este site, que penso pode ser útil a todos nós.

Portal de Mkt

elianamoutinho — Wed, 25 Oct 2006 13:57:52 +0000

Segundo o site Meios & Publicidade, o Portal de Marketing tem a partir de amanhã nova imagem e novas apostas.

Artigo

elianamoutinho — Tue, 24 Oct 2006 11:14:38 +0000

Quando tiverem oportunidade / curiosidade, leiam este artigo que foi publicado no Journal of Marketing

LIINC

elianamoutinho — Tue, 24 Oct 2006 10:30:42 +0000

Hoje quando navegava na internet, descobri este site, que talvez venha a ser útil para a cadeira IMP LIINC ( laboratório interdisciplinar sobre informação e conhecimento)

“O que são e para que servem os Trabalhos Académicos?”

elianamoutinho — Mon, 23 Oct 2006 21:34:16 +0000

Foi esta pergunta que o Professor Jorge Remones colocou para discussão na ultima aula. Ora na minha opinião os trabalhos académicos , nas suas variadissímas categorias ( licenciaturas, bibliografias, amplas ou concretas, antigas ou actuais) são na essência trabalhos de investigação. E têm como propósito a dissertação ou explanação sobre o conhecimento adquerido no processo de investigação de um qualquer assunto.

HACCP

elianamoutinho — Tue, 17 Oct 2006 21:12:01 +0000

Na sequência do nosso trabalho em Fundamentos de Marketing, descobrimos uma sigla HACCP que resolvemos investigar.

Fund. Mkt

elianamoutinho — Mon, 16 Oct 2006 21:18:15 +0000

Na sexta-feira na aula de Fund. MKT descobri que Portugal ocupa um honroso 27º lugar no Human Development Trends .